Search and paid media
Visibility across search and paid campaigns
Essor Marketing brings SEO, AEO, and GEO together with Google Ads and Meta Ads, so you can see which channel fits your goals.
Our focus areas
Three ways people find you
Organic search, generative answers, and paid campaigns each reach people at a different moment. We cover all three and explain where each one fits.
SEO and AEO
Search engine optimization improves how your site ranks, while answer engine optimization shapes how your content appears in direct answers.
GEO
Generative engine optimization helps your brand appear within AI-generated responses, a distinct discovery channel we treat on its own terms.
PPC, Google Ads, and Meta Ads
Paid search on Google and paid social on Meta deliver direct, measurable acquisition that you can scale or pause as results come in.
Our approach
Channel choice follows your goal
SEO, AEO, and GEO address different ways people find information, so we keep those distinctions clear. Paid search and paid social then add direct acquisition where you need it most.
If you are comparing options, tell us what you are trying to improve and we can start the conversation there.
Tell us what you want to improve
Share your search and media goals and we will outline the channels that fit.